Social Media for Supplement Companies
Facebook, Instagram, Twitter, Pinterest, TikTok……..when you’re starting a vitamin supplement company, there are so many different options when it comes to social media that it’s hard to keep track of it all. Here’s a very simple template we created specifically for vitamin supplement companies who are trying to figure out what to do and where to focus their time when it comes to social media. These are just quick tips. In the future, we’ll be offering complete guides specifically for vitamin supplement companies so be sure to subscribe to our newsletter!
Social Media Guide for Vitamin Supplement Companies
| Social Media Channel | Do’s | Don’ts |
| Facebook organic posting for vitamin companies | People use social media to connect with their friends and explore interesting things. create a steady rhythm of posts focusing on the consumer problem and need. | Don’t count on organic posting to build a large amount of traffic or sales to your website. It’s mainly to drive engagement with your existing audience. Audience growth comes from paid ads (see below) |
| Facebook paid advertising for vitamin companies | Make sure that there is really strong compatibility between your ads and your landing page, assuming that your goal is to drive traffic to your website. You only have a couple seconds to show your audience something interesting once they arrive on your site. | Do not waste your money on highly polished ads or videos. This kind of content does not look natural on Facebook and your audience will know that it is an advertisement. The best ads on Facebook generally look like regular posts from friends and family. |
| Instagram organic posting for vitamin companies
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Make sure that you create a hashtag strategy prior to posting and use those hashtags consistently. Hashtags are one of the primary ways that your audience will find you. | Don’t make it entirely about yourself and your company. People are less interested in why you think you are great and more interested in how you’re going to help make THEM great. |
| Instagram paid advertising for vitamin companies
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Use video. Instagram stories are highly engaging and highly sharable. Instagram story ads outperform static post ads by a wide margin. | Do not expect Instagram paid ads to be as inexpensive as Facebook ads. Instagram is not as commercialized, therefore it has less ad inventory and ad costs are higher. |
| Twitter for vitamin companies
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Use Twitter to make connections with influencers and enthusiasts in your space. | Do not spend a lot of time using Twitter to promote your products, it’s not the right platform for that. |
| Pinterest for vitamin companies
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Use Pinterest if your product has a big “show me” factor. Example: showing your audience the best way to use it or recipes that include it. | Do not spend a lot of time using Pinterest if your audience is not female ages 30+. |
| TikTok for vitamin companies
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A great first step is to ask your existing influencers if they are publishing on TikTok. Many of the influencers that you’re already working with are flocking to TikTok and have not yet established sponsored rates, so build TikTok into your current Instagram programs with them. | Do not blatantly “push” your product on TikTok. It’s an entertainment channel and so the most important factor is that the content is entertaining. Just having your product/brand in the shot can have value – if it’s entertaining. |
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